Advertising can be quite expensive for small businesses especially if you are thinking of advertising on the radio or T.V. It may be more affordable to have some flyers and brochures printed out with your ad campaign and posted to recipients mailboxes.
Any body that has a good knowledge of printing techniques could make a great inexpensive brochure that is just as informative as any media broadcast. This is far more affordable to produce too.
To have brochures printed in bulk can cost a lot less than you would imagine. You actually pay for the design and the print so always try to plan well ahead and get the correct layout that you want for your brochure.
When you have a good idea of the size of your text and what graphics are to be place onto it then you should have a good idea of the size of brochure you require. Knowing the size could mean that you are not wasting any paper unduly that you would have to pay for. Less waste paper means that you are getting more for your money.
The correct thickness of paper for your brochure is also essential. You really do not want to be paying for a really thick size of paper for your brochures when a standard size is quite adequate for the job.
Being creative on your brochure can help to sell your product. As long as you can capture the attention of the recipient of your brochure then you stand a good chance of a possible sale from that brochure.
This means you should go for a nice mix of text and graphics for a good brochure. Too much text without graphics may look boring and too many graphics without the right text may not get your message across. Both of these could lead to the brochure being dumped before it is read. So a good combination of both is imperative to getting your brochure read.
Anything that involves a lot of colors could also become slightly more expensive to print out. Try to limit the amount of colors that you need to use to keep the brochure within your budget. There is no reason why you cannot create a god looking informative brochure with fewer colors.