Off-page optimization is equally vital as on-page optimization. The most important factors of off-page optimization are hyperlink building and web page rank. Link constructing is all about getting more back hyperlinks from other website which search engines like google consider as popularity vote. Based on the hyperlinks Google assigns a web page rank to the web site which ultimately boosts up their Search Engine Result web page position.
Google assigns more importance to a single quality link (link from authority websites) than 100 ordinary links. Associates should try to win a vote of confidence from the authority site to get a higher web page rank.
Off-page optimization entails the following steps.
1. Directory submission: Associates need to submit info about their website in local and international directories. Proper care should be taken to submit the directory within the relevant categories to obtain results. Through directory submission, associates can get back again links from the directories as well be discovered out easily by somebody who is searching for related service or product.
2. Hyperlink building campaign: Associates can begin a hyperlink constructing campaign. They can exchange hyperlinks with related or complimentary sites. Precaution ought to be taken against link farming which can earn them a penalty or ban from the search engines like google.
3. Article advertising: Content is equally essential for both on-page and off-page optimization. Associates can get back links by submitting articles about their niche or industry in numerous kinds of content articles directories. Via efficient articles they can hook lots of visitors to their website. Write-up advertising is thus a crucial factor in off-page optimization.
4. Social Media Optimization: Affiliates can make use of social media tools such as social bookmarking, social networking, RSS feed etc to spread word of mouth publicity of their company. Some of the well-liked social media websites are Digg, Stumble upon, Delicious, Twitter, YouTube, Technorati where associates can get plenty of publicity.